The 12 pillars
Each covers a surface where agents form an opinion of you.
- AEO — Answer Engine Optimization
- GEO — Generative Engine Optimization
- AAIO — Agentic AI Optimization (interoperability)
- AXO — Agent Experience
- DAO — Dynamic Agent Optimization
- PULSE — Mindshare Pulse
- RIVAL — Competitor Spying
- PROTO — Protocol Research
- Bug Hunter — regression hunting
- Signal Amplifier — freshness & trust
- MCP — Agent-tool Server
- SOCIAL — Social Grounding