Pricing
One credit balance. Every capability. Pay only for what you use.
The rest of the market locks features behind tiers, charges per seat, and bills you whether you run a single audit or a thousand. We don't. One wallet powers every capability — audits, mindshare tracking, optimizer runs, MCP probes, attribution and chat — with no feature gates, no per-seat surprises, and no long-term lock-in.
Monthly plans
Cancel any time · Credits reset each month
Starter
Solo brand — weekly audits
- Fresh credits every month
- All 8 agents included
- Every capability unlocked
- Rollover top-ups if you run low
Growth
Active operator — mindshare weekly
- Everything in Starter
- Enough for weekly mindshare + optimizer
- Best per-credit rate at this tier
- Priority queue on long-running jobs
Agency
Multi-brand — daily monitoring
- Everything in Growth
- Multi-brand ready
- Daily monitoring workloads
- Volume rate — lowest cost per credit
Credit top-ups
One-time purchase · Credits never expire
What credits get you
Every action across the platform draws from the same balance. Prices below are pulled live from the platform's cost catalog, so this list always matches what you're actually charged.
Core actions
High-level actions you trigger from the concierge or a dashboard button.
| Capability | Credits |
|---|---|
Agentic readiness audit Full audit across your web, app and MCP surfaces. | 5 |
Mindshare snapshot How the 8 agents talk about you vs. competitors. | 3 |
Surface readiness probe Per-agent probes for ChatGPT, Claude, Gemini, Perplexity and more. | 4 |
Intent volume estimate Calibrated demand estimate for a category question. | 2 |
Optimizer step One optimization pass over a flagged issue. | 3 |
Rival comparison Head-to-head comparison against a competitor. | 6 |
Push a deploy Ship a fix live to your surface or open a PR. | 8 |
Chat message (after free tier) First 3 messages per thread are free. | 1 |
Intel metrics (per pull)
Each metric card you pull from Intel bills separately. Refreshing a stale card re-charges the same amount.
| Capability | Credits |
|---|---|
AI Funnel · full (Visibility → Recommendation → Referral → Handoff) Aggregate the four AI Funnel stages — AI Visibility (Seen) → AI Recommendation (Convinced) → AI Referral (Visited) → AI Handoff (Purchased / Invoked) — into one view with per-stage conversion. | 8 |
AI Visibility · Seen · visibility events AI Visibility (Seen) — how many AI-surface impressions your brand collected. Top of the AI Funnel. | 2 |
AI Recommendation · Convinced · recommendation signal AI Recommendation (Convinced) — modeled + observed signal for how often agents actively recommend the brand in top-N results. | 3 |
AI Referral · Visited · AI-referred traffic AI Referral (Visited) — sessions that started on an AI surface: direct referrals and post-view attribution. | 2 |
AI Handoff · Purchased / Invoked · handoffs & revenue AI Handoff — the conversion stage. Sub-stages: Purchase (human sign-ups, revenue) and Invocation (MCP tool calls from incoming agents). | 3 |
Mindshare across agents Share-of-voice for the brand across ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, and Meta. | 3 |
Brand footprint Where AI agents encounter your brand on the open web — sources, citations, and coverage. | 4 |
Semantic rank Where the brand ranks in agents' answers for high-intent prompts. | 3 |
Agent × Intent heatmap Cross-agent visibility grid for the brand's tracked intents. | 4 |
Intent funnel Recommendation-shaped conversion from broad awareness intents to shortlist intents. | 3 |
Source influence Which publishers / creators / repos disproportionately shape how agents frame the brand. | 4 |
Latent gap map Topics agents associate with the brand vs. topics they should — the recommendation gap. | 5 |
Ecosystem readiness Per-agent surface readiness probes (Maps, App Store, Bing, X, Applebot, etc.). | 6 |
AI attribution AI-referrer sessions grouped by agent, page, and campaign. | 2 |
Verification signals Cross-references from human-trusted sources back to the brand. | 3 |
Performance Speed, deep-link success, and bounce for AI-referred sessions. | 2 |
Lift harness Before/after mindshare lift from optimizer changes. | 4 |
Revenue impact AOV, LTV, and estimated revenue attributable to AI referrers. | 3 |
Rival comparison Head-to-head delta vs. a named rival with counter-asset suggestions. | 6 |
Optimizer (per step, per lane)
One step is one pillar × surface pass. 12 pillars (AEO, GEO, AAIO, AXO, DAO, PROTO, PULSE, RIVAL, SIGNAL, BUGHUNTER, MCP, SOCIAL) × 3 surfaces (Web, App, MCP) — not all combinations are relevant for every brand.
| Capability | Credits |
|---|---|
Optimizer step — any pillar × surface One optimization pass over a flagged issue in a given lane. | 3 |
Push a deploy Ship a fix live to your surface or open a PR. | 8 |
Rollback a deploy Revert a previously pushed change. | Free |
Attribution & MCP (pass-through, per unit)
Neither has its own subscription — both draw from the same wallet. Ingest / dispatch pauses (HTTP 429) when the wallet hits zero; nothing is silently overcharged.
| Capability | Credits |
|---|---|
Attribution event One event ingested by the AI Attribution collector (visibility, referral, handoff, revenue). · 100k events ≈ 20 credits | 0.0002 |
Attribution retention One stored event kept for one extra day beyond the free 30-day window. · 10k events retained 30d ≈ 0.3 credits | 0.000001 |
MCP invocation One `tools/call` dispatched through your hosted MCP server. · 1,000 tool calls ≈ 20 credits | 0.02 |
MCP retention One stored MCP invocation kept for one extra day beyond the free 30-day window. · 10k calls retained 30d ≈ 3 credits | 0.00001 |
Free — never charged
Things that never touch your credit balance.
| Capability | Credits |
|---|---|
First 3 messages per thread New-thread grace period so you can frame a question at no cost. | Free |
Viewing cached reports & dashboards Reading an existing result never re-charges — only refreshing does. | Free |
Failed tool runs If a tool errors out, the credits are automatically refunded. | Free |
Rollbacks Reverting a deploy is always free. | Free |
Rejected change requests Human-in-the-loop rejections in /approvals do not consume credits. | Free |
Enterprise
Need dedicated volume, SSO, or a custom SLA?
Custom credit pools, multi-brand workspaces, dedicated slack channel, additional markets and languages, white-glove enablement, and pro-services hours.
Do unused monthly credits roll over?
Plan credits reset each billing cycle. Top-up credits never expire, so buy a pack once and it stays in your balance until you use it.
Can I switch plans or cancel?
Yes — upgrade, downgrade or cancel any time from your account. Downgrades take effect at the end of the current cycle.
What happens if I run out of credits?
Subscribers can top up any time — packs apply instantly and stack on top of the plan allowance. Free-plan users need to subscribe first before top-ups become available.
Can I buy top-ups on the free plan?
No. The free plan starts with 25 credits at sign-up and adds 10 more every month from month 2. Credit top-ups are reserved for paying subscribers — pick any monthly plan and top-ups unlock instantly on the same wallet.
Do you offer a free trial?
Every new workspace gets 25 free credits at sign-up, then 10 more credits every month from month 2 onward — enough to run a first audit and keep exploring the platform before committing to a plan.